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Leasing Academy: People, Product, Price, Promotion - Are You on Track?
Date: | May 13, 2010 9:00AM - 12:00 PM |
Cost: |
$49 Members/ $79 Non-Members - No Shows Will Be Billed
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Attention: A convenience fee of 4% will be added to all Pay-Pal transactions.
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Location:
| DMAA Training Office 30800 Telegraph Road, Suite 1704 Bingham Farms, MI 48025 |
People - The focus in this section is the sales force. The key to performance starts with your people! Hiring tips, and how to evaluate and motivate your team will be reviewed.
Product - Product includes not only your physical buildings but the services which are included. Focus will be on customer service, standards, and analyzing the product vs. the competition.
Price - Strategies for determining concessions based on style availability, vacancy and surrounding market pricing will be reviewed. How to maximize your revenue without sacrificing rentals is the goal!
Promotion - The various aspects of marketing communication will be discussed including push vs. pull, sales promotions, outreach and advertising strategies.
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