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Marketing "B" and "C" Grade Communities - Generating Qualified Traffic in a Challenging Market
| Date: | October 14, 2010 9:00AM - 1:00 PM |
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$59 Members/ $89 Non-Members
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Attention: A convenience fee of 4% will
be added to all Pay-Pal transactions.
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Location:
| Bingham Conference Center
30800 Telegraph Road, Suite 1751
Bingham Farms, MI 48025 |
Many properties have the challenge of increasing occupancy at properties that are either physically or financially distressed. Many markets are experiencing the affect of high unemployment rates which in turn influence that amount of qualified traffic and resident retention.
In this session you will learn how to focus on the things you can control that in the end will have a positive effect on your occupancy. Topics include...
- "Market on the Skinny!" with no or low cost solutions
- Getting the Most out of Online Classified Advertising
- Grass Roots Outreach Marketing - Five types of Outreach that produce more referrals
- Managing a "bruised" reputation
- Apartment Ratings Site - Why you much join in the conversation
- Social Media - Fad, foe or friend? Where to start
- Services and activities that residents will participate in
- Resident Retention - Creating loyalty that encourages residents to stay
- Keeping your "chi up" when times are down
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